Pitching Prevention: Building Capacity through Communication

July 30, 2015

State-, tribe-, and jurisdiction-level SAMHSA substance use prevention Grantees and their sub-recipient communities, including National Prevention Network representatives, Single State Agency representatives, project directors, training and technical assistance providers, community-level prevention practitioners, and SAMHSA staff or Fellows.

Substance abuse prevention practitioners must be able to describe their prevention goals and programming----that is, make their prevention "pitch"----in a variety of ways, to a variety of audiences. Yet effective communication, like effective prevention, takes time and practice. This webinar series is designed to help practitioners begin to develop the skills they need to promote their prevention efforts to diverse audiences, drawing on best practice from the research literature and examples from the field.
Register here: https://www.surveymonkey.com/r/register-CAPT-0899

Dodi Swope is a training and technical assistance (T/TA) specialist with SAMHSA's CAPT's Northeast Resource Team. She is also an adjunct faculty member at Clark University and a lead instructor for a workforce development program for community health workers. Dodi has more than 35 years of experience working in the fields of education, mental health, and substance abuse prevention and treatment. Before joining the CAPT, she maintained a clinical practice in substance abuse treatment, served as a youth development specialist in the Massachusetts prevention system, and was director of the Central Massachusetts Center for Healthy Communities in Worcester, MA.

Crystal Borde, an associate director at Vanguard Communications, has more than 12 years of experience in strategic communications planning, media and social media outreach, branding, and policy communications outreach. She spent eight of those years engaged in health and behavioral health communications, focusing particularly on audience research, and message development and promotion. Crystal has led communications activities for SAMHSA's Underage Drinking Prevention Education Initiatives contract, Children's Mental Health Social Marketing TA contract, Wellness Initiative, and Voice Awards programs. She also has managed campaigns involving communities of color for a range of non-profit organizations and foundations.

Certificates of Attendance
Following the webinar, registered participants can request a certificate of attendance for 1.5 hours (per session). Participants can submit these certificates to the substance abuse prevention credentialing board in their states, tribes, or jurisdictions. Please note that it is up to the individual credentialing board to determine if these hours are acceptable for professional credentialing or re-certification. To request a certificate, contact Julie Kafka, Research Assistant for SAMHSA's CAPT, jkafka@edc.org

Pitching Prevention: Building Capacity through Communication

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