Taking on Big Alcohol: Countering their Message. Case Study: the “Tell the Truth” Campaign by Angelique Higgins | Mar 20, 2015 Taking on Big Alcohol: Countering their Message. Case Study: the “Tell the Truth” Campaign 3:00 pm – 4:30 pmMarch 3, 2015 Webinar Taking on Big Alcohol: Countering their Message. Case Study: the “Tell the Truth” Campaign Google Calendar Taking on Big Alcohol: Countering their Message. Case Study: the “Tell the Truth” Campaign View full calendar