The Life of an Athlete (LOA) program is an interactive web-based curriculum for student athletes that was launched in 2010. The goal of the program is to reduce student athletes’ drinking behavior through providing comprehensive information on the effects of alcohol on the body and on athletic performance, coupled with information regarding the consequences of drinking and driving. The program is based on an idea first promulgated by the American Athletic Institute. Since its inception, over seventeen thousand students nationwide have participated in the program.
This review was undertaken by the Center for Education Policy Research (CEPR) at the University of New Mexico upon the request of the New Mexico Activities Association (NMAA) through support from the New Mexico Department of Transportation (NMDOT). The purpose of this review is to provide data to NMAA on the effectiveness of the LOA program, as well as provide recommendations for how the program may be improved and expanded.
