Marketing Health to Teens in Post-COVID World
Rescue Agency, November 3, 2021
The COVID-19 pandemic disrupted teens’ most formative years, forcing them to stay at home and miss memorable moments with their friends, and teens have fundamentally changed as a result. To be effective, prevention programs must take into account teens’ new post-pandemic values, attitudes, and beliefs.
In this video, Rescue President and Executive Creative Director Jeff Jordan shares insights from research with teens to investigate how they have changed throughout the pandemic. He then explains how Rescue Agency is adapting its messaging strategies to reflect their new realities and provides some key takeaways that public health agencies can use in their prevention programs.
View the video here.
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