WEBSITE PITFALLS: WHAT NOT TO DO AND HOW TO DO IT RIGHT

Wednesday, April 15th, 2026

1PM-2:30PM ET

Online via Zoom

Topics: Creating engaging, audience-focused website content, along with strategies to effectively distribute the content.

Description: A key component of public health communication is being able to distribute information in a digestible and engaging way. Websites can be a great way to share timely, public health information with a broad audience. This training is designed to help you use your website effectively by focusing on three critical areas: creating impactful content, distributing it effectively, and avoiding common mistakes. You’ll learn practical strategies for crafting engaging, audience-focused content, and identify pitfalls that can reduce engagement. By the end of this session, you’ll have a clear idea on how to use your website to drive engagement and avoid common mistakes people make with their website.

Audience: Public health professionals, non-profit organization workers, students.

Trainers: Chris Whyte and Hikari Mamata, Health Resources in Action (HRiA)

Learning Objectives: Participants will be able to:

1. Describe strategies to craft engaging, audience-focused website content.
2. Name best practices for distributing website content effectively to drive engagement.
3. Identify common barriers to website engagement, and solutions to address them.

REGISTER HERE