PFS Webinar: Social Marketing: A Six Phase Approach to Creating Change

2/26/15 This intermediate to advanced webinar reviews key concepts in social marketing, including use of social norms, and describes its’ application to substance abuse prevention. Objectives: Describe the purpose and utility of social marketing in public health; Describe six phases of social marketing; Utilize two of the phases (market strategy and evaluation) through a case study activity.

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In the event of a mental health or substance use crisis, call to connect with a licensed counselor, 24 hours a day, 7 days a week. Bilingual support and medications to assist with recovery are available.

401.414.LINK (5465)