PFS Webinar: Social Marketing: A Six Phase Approach to Creating Change

2/26/15 This intermediate to advanced webinar reviews key concepts in social marketing, including use of social norms, and describes its’ application to substance abuse prevention. Objectives: Describe the purpose and utility of social marketing in public health; Describe six phases of social marketing; Utilize two of the phases (market strategy and evaluation) through a case study activity.

2/26/15 This intermediate to advanced webinar reviews key concepts in social marketing, including use of social norms, and describes its’ application to substance abuse prevention. Objectives: Describe the purpose and utility of social marketing in public health; Describe six phases of social marketing; Utilize two of the phases (market strategy and evaluation) through a case study activity.