Substance Abuse and Mental Health Services Administration, June 2017
Media campaigns can be an important part of a comprehensive plan to prevent the non-medical use of prescription drugs (NMUPD) and opioid overdoses. This archived webinar presents key steps for developing and implementing a successful campaign to prevent the NMUPD/opioid overdose, with an emphasis on developing non-stigmatizing prevention messages. Representatives from the North Carolina Harm Reduction Coalition and Oklahoma Department of Mental Health and Substance Abuse Services share their experiences developing and implementing effective campaigns.
Access SAMHSA’s webinar here: https://www.youtube.com/watch?v=Rp0nVDP_bUQ&feature=youtu.be