Media Messaging Efforts to Reduce Opioid Misuse and Abuse: Selected Examples from the Northeast
SAMHSA’s Center for the Application of Prevention Technologies, February 27, 2016
Media, in its various forms, can be a powerful tool for conveying important public health messages. To help state-level prevention practitioners use media messaging to address the opioid epidemic, SAMHSA’s Center for the Application of Prevention Technologies (CAPT) has collected examples of messaging efforts developed by states located in the northeast region of United States. Listed alphabetically by state, the examples range from public service announcements to encourage safe disposal of unused prescription drugs, to statewide social media campaigns aimed at reducing the stigma associated with addiction.
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